Hi, I'm Natalia
Hi, I'm Natalia
Strategic Product Designer For B2B SaaS
Strategic Product Designer For B2B SaaS
Driven by optimization, growth mindset and ownership.
I design complex B2B products that work efficiently and intuitively.
Driven by optimization, growth mindset and ownership.
I design complex B2B products that work efficiently and intuitively.
My projects
B2B SaaS projects delivering measurable business impact through user-centered design and strategic execution.
B2B SaaS projects delivering measurable business impact through user-centered design and strategic execution.
Candidate Data Management & AI Matching System
Candidate Data Management & AI Matching System
HR SaaS platform • Lead UX Designer · 2025
HR SaaS platform • Lead UX Designer · 2025
Recruiters struggled to make confident hiring decisions using a cluttered interface. I redesigned it with a clean, AI-driven table that lets them focus on what matters: selecting the best candidates.
Recruiters struggled to make confident hiring decisions using a cluttered interface. I redesigned it with a clean, AI-driven table that lets them focus on what matters: selecting the best candidates.
AI Customer Success Agent
AI Customer Success Agent
Customer Success platform • Lead UX Designer · 2025
Customer Success platform • Lead UX Designer · 2025
Designed AI agent to automate repetitive customer success tickets, reducing support burden while maintaining service quality.
Designed AI agent to automate repetitive customer success tickets, reducing support burden while maintaining service quality.
Design System & Component Library
Design System & Component Library
SaaS platforms • UX Designer · 2026
SaaS platforms • UX Designer · 2026
Established scalable design system addressing inconsistency. Created component library, design tokens, and documentation in Figma, increasing shipping speed by 30% while improving design-development handoff quality.
Established scalable design system addressing inconsistency. Created component library, design tokens, and documentation in Figma, increasing shipping speed by 30% while improving design-development handoff quality.
Creation Workflow Optimization
Creation Workflow Optimization
HR SaaS platform • Lead UX Designer · 2024
HR SaaS platform • Lead UX Designer · 2024
Redesigned rigid job creation workflow causing critical churn. Conducted UX research, restructured information architecture for flexibility, and iteratively tested with users, resolving retention crisis and increasing conversion by 26%.
Redesigned rigid job creation workflow causing critical churn. Conducted UX research, restructured information architecture for flexibility, and iteratively tested with users, resolving retention crisis and increasing conversion by 26%.
I optimize for efficiency, embrace a growth mindset for continuous improvement, and take full ownership from discovery to delivery.
I optimize for efficiency, embrace a growth mindset for continuous improvement, and take full ownership from discovery to delivery.
My process
Discover 🔍
Define 🎯
Ideate 💡
Design ✍️
Test 🧪
Handoff 🚀
Optimize 📈
Discover
I challenge the brief. Is this the right problem to solve?
Handoff → Optimize
I stay until it's built right, then monitor and iterate post-launch.
The first 90 days
M1
Understand & Learn
I focus on understanding company dynamics—the perfect month to ask questions and meet the people on the team.
M2
Contribute & Build
Is there a design system? Assess its maturity and propose improvements or, if needed, build one from scratch. With projects coming, I optimize workflows to start with a complete design system and clear processes.
M3
Lead & Own
With workflow understanding in place, I can fully lead projects, prioritize tasks, and take ownership to another level in every project.
How I collaborate
PM — Weekly
Align on priorities and KPIs before the sprint starts.
Engineering — Daily
Available for questions during development. No blockers.
Figma handoff — Every project
Specs, edge cases, and user stories, not just mockups.
CS & Sales — Every project
Real feedback, straight from the frontline into design.
What I bring
Strategic thinking
I question the problem before designing the solution.
Technical collaboration
I speak engineering. Handoffs don't get lost in translation.
AI fluency
I use AI where it actually helps, not to show off.
Systems thinking
I design for the whole product, not just one screen.
Growth & optimization
I ship, monitor and iterate. Delivery is not the finish line.
My process
Discover 🔍
Define 🎯
Ideate 💡
Design ✍️
Test 🧪
Handoff 🚀
Optimize 📈
Discover
I challenge the brief. Is this the right problem to solve?
Handoff → Optimize
I stay until it's built right, then monitor and iterate post-launch.
The first 90 days
M1
Understand & Learn
I focus on understanding company dynamics—the perfect month to ask questions and meet the people on the team.
M2
Contribute & Build
Is there a design system? Assess its maturity and propose improvements or, if needed, build one from scratch. With projects coming, I optimize workflows to start with a complete design system and clear processes.
M3
Lead & Own
With workflow understanding in place, I can fully lead projects, prioritize tasks, and take ownership to another level in every project.
How I collaborate
PM — Weekly
Align on priorities and KPIs before the sprint starts.
Engineering — Daily
Available for questions during development. No blockers.
Figma handoff — Every project
Specs, edge cases, and user stories, not just mockups.
CS & Sales — Every project
Real feedback, straight from the frontline into design.
What I bring
Strategic thinking
I question the problem before designing the solution.
Technical collaboration
I speak engineering. Handoffs don't get lost in translation.
AI fluency
I use AI where it actually helps, not to show off.
Systems thinking
I design for the whole product, not just one screen.
Growth & optimization
I ship, monitor and iterate. Delivery is not the finish line.
My process
Discover 🔍
Define 🎯
Ideate 💡
Design ✍️
Test 🧪
Handoff 🚀
Optimize 📈
Discover
I challenge the brief. Is this the right problem to solve?
Handoff → Optimize
I stay until it's built right, then monitor and iterate post-launch.
The first 90 days
M1
Understand & Learn
I focus on understanding company dynamics—the perfect month to ask questions and meet the people on the team.
M2
Contribute & Build
Is there a design system? Assess its maturity and propose improvements or, if needed, build one from scratch. With projects coming, I optimize workflows to start with a complete design system and clear processes.
M3
Lead & Own
With workflow understanding in place, I can fully lead projects, prioritize tasks, and take ownership to another level in every project.
How I collaborate
PM — Weekly
Align on priorities and KPIs before the sprint starts.
Engineering — Daily
Available for questions during development. No blockers.
Figma handoff — Every project
Specs, edge cases, and user stories, not just mockups.
CS & Sales — Every project
Real feedback, straight from the frontline into design.
What I bring
Strategic thinking
I question the problem before designing the solution.
Technical collaboration
I speak engineering. Handoffs don't get lost in translation.
AI fluency
I use AI where it actually helps, not to show off.
Systems thinking
I design for the whole product, not just one screen.
Growth & optimization
I ship, monitor and iterate. Delivery is not the finish line.
My process
Discover 🔍
Define 🎯
Ideate 💡
Design ✍️
Test 🧪
Handoff 🚀
Optimize 📈
Discover
I challenge the brief. Is this the right problem to solve?
Handoff → Optimize
I stay until it's built right, then monitor and iterate post-launch.
The first 90 days
M1
Understand & Learn
I focus on understanding company dynamics—the perfect month to ask questions and meet the people on the team.
M2
Contribute & Build
Is there a design system? Assess its maturity and propose improvements or, if needed, build one from scratch. With projects coming, I optimize workflows to start with a complete design system and clear processes.
M3
Lead & Own
With workflow understanding in place, I can fully lead projects, prioritize tasks, and take ownership to another level in every project.
How I collaborate
PM — Weekly
Align on priorities and KPIs before the sprint starts.
Engineering — Daily
Available for questions during development. No blockers.
Figma handoff — Every project
Specs, edge cases, and user stories, not just mockups.
CS & Sales — Every project
Real feedback, straight from the frontline into design.
What I bring
Strategic thinking
I question the problem before designing the solution.
Technical collaboration
I speak engineering. Handoffs don't get lost in translation.
AI fluency
I use AI where it actually helps, not to show off.
Systems thinking
I design for the whole product, not just one screen.
Growth & optimization
I ship, monitor and iterate. Delivery is not the finish line.
Let’s connect
I'm open to strategic product design opportunities in B2B SaaS, particularly in data-heavy platforms, design systems, and AI-enhanced products.
I'm open to strategic product design opportunities in B2B SaaS, particularly in data-heavy platforms, design systems, and AI-enhanced products.
Location
📍 Open to opportunities in Austria & Europe | Remote-friendly
🇦🇹 Rot-Weiß-Rot Karte eligible (83/90 points) | Relocation-ready
Behance
Location
📍 Open to opportunities in Austria & Europe | Remote-friendly
🇦🇹 Rot-Weiß-Rot Karte eligible (83/90 points) | Relocation-ready
Behance
Location
📍 Open to opportunities in Austria & Europe | Remote-friendly
🇦🇹 Rot-Weiß-Rot Karte eligible (83/90 points) | Relocation-ready
Behance